

Kelly Wilson,
Kelly Wilson, Ph.D.,
is an Associate Professor of psychology at the University at
Charter met up with
him at Hotel Kong Arthur in
Charter: This is
about clinical vs. cultural. That’s about all we can say right now.
Kelly Wilson: I
don’t draw lines very much (laughs).
C: What is music?
KW: I’m a
functional contextualist, you know. Music is the context in which I
get reinforced for saying music! It depends on the social milieu.
What’s that guy’s name? John Cage. A friend of mine told me about
this concert he went to. John Cage comes out and sits down for like
40 minutes. My friend thought ‘This is amazing!’ I, on the other
hand, would have gone and insisted that they give me my money back!
(laughs) This is a context in which my friend would’ve said “music”,
and I’m sure there was a group of people there who would’ve provided
reinforcement for saying “music”, but I was the wrong group!
(laughs) There is nothing magic about the conditions. There is a set
of conditions in the presence of which you get reinforced for saying
music. They’re not fixed. They vary culturally. What you listen to
and say “Now, that’s music!”, your parents would probably listen to
and say “That’s not music! That’s noise! We listen to real music!
The Beatles!” And their parents said “That’s not music, that’s
noise…” It’s a moving target. I don’t think meaning is in things, or
in the world. It’s in the functional properties. It’s “meaning in
use”.
C: So, someone
who is producing music, what is it that they are doing?
KW: You can
speculate about what people are doing. Sometimes they’re making
money. Sometimes they’re trying to orient people. I heard Eric
Clapton say one time that he aspired to make people cry with a
single note. Eric Clapton wants to orient people. He wants to cause
people to feel something, to see something that they wouldn’t
ordinarily see or feel, but I don’t expect everybody is doing the
same thing as he. People are doing all kinds of different things in
the production of music. If you try to find the edges of it, there
is stuff that you can present and you can get broad agreement that
it is music. But if you follow out to the edges of like hip hop or
something like that, you’d get “No, there’s no instrument left.
There’s just somebody talking and there’s a certain kind of
syncopation…” Is that music? Is it poetry? Is poetry music? It’s the
same thing! It depends on who you ask, and it depends on the
community. It’s the same problem with poetry. Poetry is what people
agree is poetry.
C: Back in the
twenties, “Ceci n’est pas une pipe!”… What is art?
KW: Yes, this is
not a pipe! Magritte was very astute. He saw behind the veil. Words
seem to stand in for things, for the world. They substitute for the
world. The Zen guys would say “The finger pointing at the moon is
not the moon!”. Saying “This is music” is not the music and the
depiction of a pipe is not a pipe…
C: Music, art,
are those non-verbal categories?
KW: Once you get
people languaging, they pretty much language about everything. You
have to engage in really specific kinds of practices to break lose
of the word machine, even for relatively short periods of time. And
as soon as you get done, you say “Yeah, there it was!” and right
back in you go… Not that that’s bad! ACT is not anti-language, I’m
not anti-language. I don’t think behavior analysis is anti-language.
I think language is marvellous. Words are wonderful.
And there is a dark side…
C: What is
happening in a shopping mall?
KW: (laughs) What
isn’t happening in a shopping mall! That’s very puzzling to me! All
kinds of things happen in a shopping mall, aren’t they? In a
shopping mall I’m being a dad, hanging out with my girls... There
are probably a couple of really broad sets of categories of events
that are happening in a shopping mall. Probably the predominant ones
are social. It’s the agora, the marketplace where people meet up.
There are other things going on, like the predominant human
activities of looking good and being right. I suppose that there are
lots of other things going on there too… I know what I’m doing at
the mall: I’m hanging out with my daughters. They love to go to the
mall, and I love to be with them, and the mall is a perfectly good
place to be with them. What do you mean by that question? What
puzzles you in that? I’m interested in what puzzles you in that
question! I mean, you ask me these questions like there is something
in there that is puzzling to you, and I’m interested, curious…
C: One thing
that’s going on in a shopping mall is that people are shopping…
KW: There’s no
doubt about that!
C: People are
buying a lot of things.
KW: And is the
question “what is the meaning of that?” What is that about?
C: Yes. And our
impression is that people are buying a lot more things than they
need…
KW: Absolutely!
People are binding their anxiety with possessions! They’re keeping
themselves safe. If you pile up stuff around you, then you’re safe
from the world! If you got the right jeans, if you got the right
jewellery, if you got the right car, you get to stick around, you
get to be somebody…
C: So, we look at
society, and then we look at this shopping mall as part of society,
and we wonder what the function of this shopping mall in society is…
KW: I don’t think
that’s all that it is. There’s an old tradition in behavior analysis
of disrespecting religion, and it works something like this:
“Religion is just social control! It’s about exerting power over
people and causing them to behave in certain ways. If you don’t have
a big enough club, you take the God Club and hold it over people’s
heads.” Is religion about social control? What’s going on the
church? It’s the same sort of question. Is it social control? Sure
it is! Is it merely social
control? No. To say that is just behavioral arrogance! Because you
identify a function of something and then pretend that you’ve
captured the world in that set of words… The same can be said of
what’s going on in the mall. I think that that acquisitiveness is
really about binding anxiety. If we have enough stuff, we feel sort
of safe…
C: We will never
die!
KW: We won’t die!
I think a lot of it is about the kind of death anxiety that Becker
talked about.[1]
If you want to find out what the function of something is,
stop the thing. If I work with people who drink and they want to
know what drinking is about, stop. If you do something and you
wonder why, just stop! Whatever shows up when you stop, that’s what
it’s about!
C: You mentioned
religion before and it’s easy to see a connection between ACT and
Buddhism, mindfulness being a major ingredient, but there is a
connection to Christianity as well…
KW: Absolutely!
I’ve lectured on this topic!
C: If we don’t
talk about ACT on a general level, but on a more personal level, for
you ACT and religion…
KW: I’m not of
any religious affiliation that is recognisable in any sense, but I’m
interested. If I’d had a couple of more lifetimes to live, I would
try to doc in theology, because it’s just deeply, deeply fascinating
to me. And I’m particularly interested in the Western tradition.
Buddhism gets all the propers on all the mindfulness, and the
mystical sort of business, but there are much older mystical
traditions than Buddhism. Buddhism is kind of a newcomer, it’s late
to the game.
C: So what is it
that fascinates you when it comes to ACT and…
KW: What is
interesting to me is that all the great religions have a mystical
wing, and I think of it as a way – among other things – of
contending with the word machine. It’s in the Buddhist tradition,
and you also find it in the Christian mystical tradition, and the
Jewish mystical tradition. All the great religions have it and it’s
the answer to the question “How do I live in this world?” If you get
the ubiquity of human suffering, which is empirically demonstrable,
and the ubiquity of human problem solving – everywhere you find
suffering, you find problem solving! – then guess what happens? Next
time you get that problem solved, then what’s the next thing?
Another problem! Problem, problem, problem on and on and on and on…
What is the way to stop that chasing? Religion gives an answer to
that. It provides a place where people can rest.
C: So why lecture
on Christianity?
KW: It doesn’t
get much play. Everybody’s interested in Buddhism and pretend like
they invented mysticism. I don’t think there’s anything in the
Eastern tradition that you can’t find in the Western tradition,
although it is not dominant in the Western tradition. Although what
Westerners think about Buddhism is of course is not… You got people
worshipping Buddha and it’s indistinguishable from some kind of
idolatry! I had no religious background growing up. I might as well
have grown up in
C: You mentioned
religion as a flight from death…
KW: I don’t know
if it is a flight from death, but it’s like a place to rest. People
are just looking for a place to rest. People are just scared, and
it’s hard…
C: And one of the
things that we are the most scared of, which is very much in the
psychoanalyst tradition, like absence or lack in the writings of
Lacan, the limits of this life…
KW: Frankl talks
about that, the finitude…
C: If that’s what
we are running from by going to church or by going to the shopping
mall, how would you like to reintroduce old age, sickness and death
into peoples’ everyday lives?
KW: I danced
close to death myself for a good bit of my life… People don’t have
very much room for death. They don’t want to hear it. As soon as I
start talking about suicide in the workshops, they don’t want to
encounter that. I understand that place, death. I know it. I’m
intimate with it. The culture would benefit from a willingness to be
present with it, and that’s why I raise that issue in the workshops.
If it is the case that half of the human beings that you know, at
some point in their lives, are seriously going to consider ending
themselves, and you can’t be psychologically present to that, then
you have to co-conspire with them in this game where you pretend
that we’re okay. That is a very tiring game. It is not a game that I
want to play, and it is not a game that I want to support people in
playing. How do you break up the game? I talk about it out loud. I
spent the first 30 years of my life wanting to die. From the time I
was adolescent ‘til I was 30 years old, I was just waiting to die. I
thought I was going to die. I was sure of it. Then I thought ‘I
might not die!’, and that was even worse. I was trying to die. I was
trying to get out. And I talk about it. It is discomforting to some
people, but to some people it’s sort of a relief. People tell me
that they want to die, and I say ‘I hear you!’ I understand that.
That’s no mystery to me. When you talk about such things you get
permission for other people to talk about such things. Not in a
confrontational way, but just to be able to have that be present,
without trying to change it, or alter it, or fix it or make it go
away. To introduce those kinds of things are values, to end the
silence around things. Because thoughts of death do not kill people!
(laughs) There’s this nonsense on the Clinical Psychology List
server right now about Institutional Review Boards which review the
ethics of research projects of all the universities and
institutions. They don’t want people to put Beck’s Depression
Inventories in sets of assessments, because what if that endorse
suicide items, and you don’t get to those surveys immediately to
intervene… You know, if we don’t ask… (laughs) It’s an amazing
perpetuation of this silence! You can’t even ask about it! I
personally think that Institutional Review Boards are just over the
deep end! It’s astonishing! They would rather not know, than risk
knowing and not having acted… Even in the face of the fact that
there is not a single, good predictor of suicide over the short
term! There are some things that predict suicide over the long term,
like Para-suicide, but over the short term, nothing! Not one single
bit of evidence that there is anything that will allow you to
predict suicide over the short term. But they don’t even want to
hear it!
C: What could be
done to lower the suicide frequency?
KW: Suicide isn’t
very frequent. It’s very infrequent. It’s a very low base rate
behavior. Suicidal ideation is very, very high base rate. I don’t
know that I would aspire to that necessarily. It’s in the human
condition to suffer! It comes as part and parcel with language that
human beings have the capacity to suffer everywhere and anywhere. It
is part and parcel in being a human being to suffer! No matter where
you are, there’s a better ‘where you are’ than where you are… And if
you’re in a good place, it might not last… Even if you’re in a good
place, it’s a bad place, because it won’t last forever! No matter
where you are it is possible for you to suffer, and we are the only
creature on the planet that can imagine our own non-existence! We
can verbally create our own non-existence! The only way to end human
beings imagining their own non-existence as a way out of the
suffering that they’re in, would be to turn us all into puppy dogs!
It’s just part of living! If there’s anything that we could do about
it, it would be to make suffering more
not a problem.
C: Like suffering
education in school?
KW: Suffering
education (laughs). Suffering appreciation! Like music appreciation!
Yes, we don’t teach people how to suffer well! We teach people how
to avoid suffering, even though it’s like avoiding breathing. In
fact, that’s the only way I know of how to avoid suffering, and this
religious business, even then you don’t avoid suffering, you just go
suffering somewhere else… (laughs) There are some people that are
interested in changing cultural practices. Tony Biglan is enormously
interested in this topic of ‘How do you change culture?’ Tony is a
community psychologist, and he’s interested in intervening at the
level of communities, not at the level of individuals.[4] How do you
intervene on communities to alter some of these things? Tony is very
interested in how you bring ACT principles to bear on these kinds of
issues. If you talk to people who are really suicidal, there is
commonly this sense of isolation in there, of this extraordinary
aloneness. Like what you are experiencing cannot be understood by
another human being. What if you knew that in fact lots of people
really can get that? What would the effect be? As a matter of fact,
those people who don’t seem to understand, who back off as soon as
you start talking about wanting to die, they can see that in
themselves. It rings those bells for them, and some people don’t
want that. If we can teach people to suffer well, and suffer
publicly… Some people suffer publicly, but it’s a form of social
coercion. They are trying to work people over. ‘Oh, I suffer! Would
you please come over and take care of me!’ Private suffering, what
does that get you? Nothing! But if you suffer publicly, you get ‘He
is such a hard worker! He is so dedicated! That is something! Wish I
could do that’ There are all kinds of little social ”gimmies”, but
that’s not what I’m talking about. I’m talking about being willing
to be present with suffering. When I was talking about that woman in
that cancer project, about the woman in that room suffering and
wanting to take a last walk to buy that dress for her daughter[5],
does that need anything, like a happy conclusion? I’ll tell you what
happened: she died and left a little girl orphan! That’s what
happened. A little girl grew up, and her mother couldn’t go and buy
that last Easter dress with her. Do we have to change that? No. So
what’s my contribution? I talk out loud about suffering. And
sometimes about suffering that has outcomes that are lovely, and
sometimes outcomes that are tragic. I said ‘yes’ to all this stuff
in 1985 when I decided to stay alive. I know when I decided to stay
alive, when I took dying off the table.
C: What happened?
KW: Well, I
couldn’t run anymore, so I either had to go or stay. I couldn’t run
anymore, I was too tired. I either had to leave permanently, or
stay. I couldn’t fight anymore. I made this deal that whatever was
on my plate, I was going to eat that. If it is depression, okay.
Whatever it is, I’m going to have that. All of it. I’m going to
clean my plate, like when I was a little kid. Either that or die.
And stop fighting.
C: Fighting what?
KW: Life.
Fighting suffering. I quit. I just gave it up because I was too
tired. I was thirty years old and exhausted, near dead. A couple of
years later, I saw this drafted chapter from Neil Jacobsen’s book
about this therapy called ‘Comprehensive Distancing’. I started
reading it and thought ‘This is familiar!’ And I told my wife,
‘Honey, I think we’re going to have to go to
C: You already
answered the question ‘What is the psychotherapists place in our
culture?’; you’ve been very explicit on that... So, what is love?
KW: What is love…
See the problem is I’m a behavior analyst. Meaning is to found in
the determiners, not the properties of a response. It’s Skinner’s
1945 paper, so if you want to know what love is, read it. Love is
the conditions under which I say “that is love” and I get reinforced
for that. (laughs) What are those conditions? Specifying those
conditions is the deal. People get reinforced for saying love under
lots of different kinds of conditions. Lots of them are very
interesting to me, they are the once under which I say it.
C: Which are the
once under which you say it?
KW: …under which
I say it, and where other people around me say it and I say “yeah
baby”…
C: Which are
those?
KW:
Which are those? I don’t
think it’s anything particularly profound. It’s just openness
without conditions. It is hard for me to think about these things in
any abstract sense because they are not abstractions for me. I can
think about my wife for example. We’ve been married for 28 years
this month. It was rough for the first 5 or 6 years and right about
that same time, 1985, there was a lot of things going on in my
world. I had this kind of relationship with my wife: “Well, if this
goes like this I’ll hang around. But if it goes like that, then I
won’t hang around…” So I would watch to see how it was going to go,
to decide whether I was going to stay or not. These conditions were
always there. Then I started to notice this thing about my wife
(starts to cry), that she’s really afraid that she does not deserve
to be around. And I thought, “If you don’t think you measure up and
then you’re married to someone who is measuring you every day… How
terrible that would be!”. It’s bad enough being measured, but being
measured by someone that really matters to you… It was -86 or
something like that. We’d been together for about seven years. I
remember spending a lot of time thinking that “What if I could be
one safe place for her to be, where she did not have to be measured
just for a minute…” And I
remember thinking “A ground that she could grow on, or a safe
harbor, a place where she could not be measured”. And I thought
about that, and that would be love, and the conditions under which I
would say, yes, that’s love. What I was doing prior to that is not.
It just wasn’t. It was commerce (laughs) “If you do this, then I do
that”… That would be love, for me, and I am never good at it. I fall
of constantly, but we do have this thing where we always come back
to the table, however fucked up it gets. We are not like some people
who are married, and they just get along great all the time. My wife
and I yell at each other and (laughs) and we always come back to the
table, so far, 28 years, come back to the table, come back to the
table, come back to the table… Just like a breathing meditation, the
same thing. You just notice when you are being a big asshole, and
you see if you can just gently let go of that and come back. Just
like that. How many times? One more time than you go away. Just like
that. I think that’s love. Being willing to come back no matter
what.
C: Thank you.
KW: It’s all in
the particulars... (laughs) Sorry if I was touchy about the mall
question. It’s just that I get so much joy there with my kids.
(laughter) I do. I love shopping with my daughters, it’s so much
fun. They like it too…
C: Don’t you
badmouth my shopping mall…
KW: That’s right!
It’s my little temple with my daughters. No, it’s nice. Emma is
particularly patient with the shopping thing. She will go with me
and try things on, come up to me and say “try this and try that”,
it’s nice.
C: The idea of
experiential avoidance has been quite revolutionary; and you want to
see all sorts of phenomena in society in those terms. Of course,
then you realize that there could be something else as well. But the
first thought is, there is only experiential avoidance…
KW: And an
important thing in therapy and any place else: you’re not going to
find it in the form. It is what Skinner meant when he said “Meaning
is to be found in the determiners not the properties of a response”.
So, it’s not the form of the behavior, it’s the function of the
behavior! (laughter) It
isn’t “Me going to the mall, picking a pair of jeans out, giving
them money there”… That’s not the meaning of that. The meaning is to
be found in the reinforcers that maintain that behavior. And what
are the reinforcers for me? Time hanging out with my girls! And
there is another reinforcer in there: I dress like a kid and it
amuses my students. I have many crazy clothes.
I don’t pack very many of
them when I travel, but at home I am known for flamboyant dressing.
I have a shirt with leopard skin panels in the front. I might go
into class and, in the middle of my learning lecture, I pop up a
slide that’s got a picture of this leopard skin shirt, and a picture
of this other shirt with flames on it and I let the students choose.
“I can’t decide, which one of these do you think I should get?” And
then I buy that shirt and wear it in class. It’s fun for them and
its very fun for me. I tell them I buy all my clothes at
lecturewear.com (laughs) So what does it mean? It means different
things for different people, but these social reinforcers are the
predominant reinforcers for me. I’m probably warding off old age by
dressing like an adolescent too (laughs), but so it goes...
KW: We were
curious whether you were going to fall into the reductionist trap
when we asked those questions. The trap of saying: these things are
a way of avoiding aversives, or it is some type of short term
satisfaction…
KW: And have I?
C: You passed the
test! (laughter) But it’s an answer you could give to all these
things…
KW: I could, and
I absolutely don’t doubt that they don’t function in that way, at
times. But behavior is mostly complexly determined.
C: Our impression
is that you are staying within this theory and still explaining
things in a lot of different ways. (laughter)
KW: I think human
behavior is just the most interesting thing. It’s amazing, it’s
remarkable. If you think about that story I told about that woman,
the HIV positive one.[6]
She is still alive, not physically, but she is changing lives. I sat
in that room with her and she wanted her life to be about something,
and it is. How could she even imagine that she could change lives
half way around the world? And she has. R told me that she was
talking to T[7],
and T was telling her that story, that I had told him, and she said,
while he was telling it he had tears in his eyes. She really had an
impact, didn’t she? She had that kind of impact on me that had that
kind of impact on T that had that kind of impact on R. Just like
that. Marvelous…
C: And at the
same time an example of the bright side of the linguistic force
maybe?
KW: Absolutely.
Boy, I am no enemy of language, I love language! It’s marvelous… It
is life-sucking and kills you, but it is not merely that (laughs).
It’s also beautiful and extraordinary! These stories, oh goodness…
Got to love a good story. There is a book by Ernie Kurtz called “The
Spirituality of Imperfection”[8].
Isn’t that a gorgeous title? I love that title! It’s a marvelous
book. It’s a slim little book filled with stories. One of the
stories is a favorite of mine, and I can’t remember the name. I have
so many favorite stories. (laughs) It comes out of the
C: The idea is,
because of the reductionist lure, because it’s so easy to draw a
line between clinical and cultural… “Whatever happens out there, we
don’t care, we do panic disorders, we do depressions…”. What about
literature, drama, music? The psychodynamic tradition is abundant
with ideas, with interpretations. Most of it is really strange
stuff, but they do it, they really do it. It’s almost as important
as what they are doing in the therapy session.
KW: Well, in fact
psychoanalysis probably has a stronger foot hold in literature than
they do in psychology in the contemporary world.
C: They say it’s
an art form…
KW: And I think
that’s right. They have not been terribly interested in science for
the most part.
C: And so it was
a bit like “I am allowed to talk about clinical symptoms, or
clinical disorders or whatever phenomena, but I am not really
allowed to talk about culture…” That’s the sense we get.
KW: Well, of
course behavior analysis has
never been like that. Certain aspects of learning theory are
reductionist, but behavior analysis has never held a reductionist
position, not out of that Skinnerian tradition. Now, out of the
Hullean tradition, which is much more dominant on the continent and
in the
C: Like a
Renaissance man.
KW: Yeah, but he
is really a nut though. I mean, he is really a wiggy, a crazy, crazy
guy. He wrote articles. One article that I loved was called
something like “A Behaviorist Reflects on the Surviving Works of
Justin Martyr”. (laughs) If the topic doesn’t apply everywhere, then
what’s the point? Willard used to run these seminars, these radical
behaviorist retreats in
C: What happened?
KW:
Intellectually, it was a blast. It was wonderful! I am sure when he
came, he thought it was weird, but he came and he did it. Willard
liked to expose people in depth to the writings of B. F. Skinner,
and to put them next to other stuff and then just see what happened.
Actually, we just put a new room on the house, and it’s really a
lovely room. My wife and I designed it on the fly. It’s got these
high seventeen foot pine ceilings and acid stained concrete floors.
I have got all my guitars hanging on the wall. I run seminars at my
house every year with a small number of graduate students. This will
be the new seminar room. We drink dangerously strong coffee, and my
chair lets me have a seminar on whatever I been thinking about
lately. My chairman is really brave. Because I pull the cart in the
department he lets me do whatever the hell I want in the seminar. We
usually have seven or eight students. One year we did the odd edges
of existential and behavioral psychology. We read Walden Two, Carl
Rogers, Victor Frankl, this crazy mix of existential and humanistic
psychology, and classic stuff in behavior analysis, making sense of
spirituality. We just talked, drank dangerously strong coffee and
talked. So the new room will be the seminar room, and we have
decided it should be a named room, so it will be the Willard
Farnsworth Day Room or, for short, the Day Room. (laughs) We are
going to get a picture and then we are going to have a room naming
ceremony. Pretty soon we will have a lab party and have everybody
over and I will talk a little about Willard. We will name the room
and thereafter it will be the Day Room…
C: And he will
continue to live.
KW: He will live.
In my lab we love ceremony. My generation threw out ceremony,
because it was hollow ceremony. Except what we did not get was that
it did not have to be hollow. It could be anything you wanted it to
be. Now I am busily inventing ceremony. (laughs) For example the
students who graduate from my lab, they get the Behavioralis Junkus
degree. It’s an actual degree, with rights and privileges. There is
a ceremony, I wear usually a Hawaiian shirt, my doctoral robes. We
dress the children up and they carry the sacred documents in.
(laughs) I teach the secret behavioral hand shake in the Day Room. I
could show you but I would have to kill you. There’s only a small
number of people in the world who know it…
C: It would be
worth it probably…
KW: We like that.
What ceremonies can be is places where you pause and take a look at
where you’ve been or what you’ve done together.
C: We never
answered the question. Somebody started talking…
KW: Yeah.
(laughs) Answer the question!
C: Just give us a
chance here!
KW: (Big laugh)
C: What we are
trying to do is some sort of try out. We are starting a web site,
trying to raise these questions. We are coming from a place where
death has hardly been mentioned during five years, so we have a lot
of work to do…
KW: Yeah.
C: And religion
has not really been mentioned at all.
KW: No, no we
have got our hands off that stuff!
C: Environmental
issues have not been mentioned. Consumerism has not been mentioned.
KW: These are
central organizing features of the culture. We are not even going to
talk about it! They don’t want to deal with it…
C: We are
psychologists. We talk about information processing…
KW: I don’t even
know what information is. I have never been able to get a straight
answer on that. (laughter) Information is apparently just anything.
C: Anything that
moves…
KW: Probably in
your brain, I don’t know…
C: Basically, we
miss the discussion so we are trying to start it.
KW: That’s nice.
That’s good.
C: The clinical
society in
KW: Some of these
things may translate into empirical agendas. That’s what Tony Biglan
is interested in. How do we change cultures? Tony’s got a book
that’s through Context also, something like “Changing Cultural
Practices”. Context Press does not have that many books. It’s not
hard to find it. I think the worst thing about community psychology
is that it’s mostly people talking about how much we have got to do.
“Aint it awful that we don’t do community psychology, OK, job done.”
But Tony has done all kinds of crazy interventions like, “How do you
get people to quit selling cigarettes to kids?” They would send kids
into stores to see if they could buy cigarettes. If the guy would
not sell them cigarettes, they would take the guy’s picture and put
an ad in the paper and say “Go shop from these people. They don’t
sell cigarettes to kids. They are good people”. How can you tinker
with these cultural contingencies in ways that impact? Tony got one
of these MacAurther Genius awards. They give you a year in
C: Wow!
KW: That’s kind
of cool! We could use some more of that! And he’s interested in the
science of that. How do you intervene at the level of the community?
C: Maybe he’s the
next person for us to talk to. That’s one of the ideas, to always
have one person, one face, and let them speak without being
interrupted.
KW: And I tell
you, Tony, more than anybody I know, in this ACT community, is
someone who is wholly invested in exactly these issues, like
advertising and marketing. Tony testified before congress to smash
the tobacco companies’ efforts to market cigarettes to children,
that Joe the Camel stuff. He has been in
C: He is someone
we should contact. Perhaps read some…
KW: Yeah, do a
little reading. Get a sense of what he’s doing.
C: I think we
have to go now.
KW: Yeah…
[1]
Ernest Becker, American anthropologist and psychoanalyst,
won the Pulitzer Prize in 1974 for the book
The Denial of Death,
where he
argues that human civilization and
almost all human activity associated with it, is ultimately
an elaborate, symbolic defense mechanism against the
knowledge of our own impending death. (Forces noticed by
other investigators of the human psyche, such as sex and
aggression, accumulation, will to power and mimetic desire,
are best understood as historically and culturally shaped
manifestations of this deeper ontological need to deny death
and seek symbolic immortality.)
[2]
A small
[3]
[4]
Biglan, Anthony. (1995).
Changing Cultural Practices: A Contextualistic Framework for
Intervention Research,
Context Press.
[5]
In
the workshop.
[6]
From the workshop. A woman, a long time heroin addict and
prostitute and now HIV positive, is entering therapy. She
wants her life to be about something, and she wants to mean
something. The therapist (KW) tells her the story about
soldiers in the Second World War laying low in the trenches,
until they are, one group at the time, ordered up against
the enemy fire. The first group gets up, starts running and
is instantly shot dead. Then the next group gets up, and
everybody dies. But maybe, just maybe, somebody from the
third group will survive and advance to a new position. As
the attack continues, there will be more and more people
surviving, and in the end, the whole army might advance to a
new position, actually changing the outcome. The woman was
told that “if you want to mean something, then you could be
one of those that get up from the trenches and go forward,
because that could mean that someone else will survive…”.
The woman spent what was left of her life traveling around
informing people about HIV/Aids, and when she finally died,
hundreds of people came to her funeral.
[7]
R & T are psychologists working at a well known Swedish
firm.
[8]
Kurtz, E and Ketcham, K. (1993).
The Spirituality of Imperfection. Storytelling and the
Search for Meaning. Random House.
[9]
KW is referring to a videotaped role play where he is
treating a very aggressive young woman.
[10]
Steven C. Hayes, Nevada Foundation Professor at the
Department of Psychology at the